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The Evolution of

STEINBAUER Logos

STEINBAUER - Redesigned

2013
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After years and many graphic designers passing the halls of our Headquarters, numerous - sometimes unbelievable - tryouts and fails taking place, the logo finally got back to its origins: striking, compact, clean and sovereign.

2011
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STEINBAUER - Logo Update

Some time later the Swoosh was changed by an unknown designer - the difference was minor and did not last for long. Nobody knows the whole story.

2005
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STEINBAUER - Logo Update

Meanwhile Herbert Steinbauer wanted to be independent of advertising agencies and established a department for worldwide marketing. First the logo font and swoosh were changed to a more homogenous, compact form -  mainly for production reasons and better readability.

STEINBAUER Tuning Technologies

2004
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Sad but true story: a couple of years later the PBox brand was registered by another company called PayBox.  Herbert`s decision: “Ok, I`ll use my own name - nobody can take that from me!” Another agency created and launched the "P-Box turns to STEINBAUER Tuning Technologies" campaign. The Swoosh was born along with a new company name - and logo! What a deal!

2001
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PBOX Motortuning

Finally PBox had become that one-and-only brand in motor tuning. Lots of trade shows in Germany and Austria showed a need for a more compact logo – an advertising agency was hired to solve the issue. The result was the famous red/black symbol for “Tuning made in Austria”.

1999
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PBOX - Redesign

The brand name P-Box had very quickly become more widely known than SmarTec, so Herbert Steinbauer decided to rename the company after the product line - with some refreshing 90´s graphic design adaptions.

1996
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PBox

SmarTec Kraftfahrzeugtechnik established the product P-Box and started becoming well known in the automotive sector. The phrase Power-Box is still used by many of our partners and customers as a term and synonym for for high-end technology in the engine tuning industry

1996
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SmarTec Kraftfahrzeugtechnik

The first logo of Herbert Steinbauer and his former business partner, based on Smart Technology for Smart People. Kraftfahrzeugtechnik is the German term for automobile technology.